Pro-Ma Leading the World in Aloe Vera

On 12 January, 2007, Cosmetic Manufacturers (Aust) Pty Ltd, the manufacturing division of Pro-Ma Systems, became the largest world grower, processor and exporter of premium quality aloe in the southern hemisphere, when owners, Val and Sandra Fittler purchased a 120 hectare aloe plantation and 2000 square metre, multi-million dollar facility in Bundaberg, Queensland.

"Securing the aloe plantation and manufacturing facility was paramount to the ongoing strength of Pro-Ma Systems, both here in Australia and overseas", states Val Fittler. "With thousands of Sales Agents marketing our exclusive range of aloe based skin care, body care, hair care and therapeutic products, along with our aloe drinking juices, this purchase has solidified our ability to control all processes, from the growing of the aloe to the finished product.

Ranked highly in Queensland's top privately owned companies, Pro-Ma Systems has had an extensive and major foothold in the direct selling marketplace since 1983 with its leading product division - Grace Cosmetics. The acquisition of the Bundaberg Organic Aloe Vera operation means the opportunity to further develop and expand the aloe based skin care range is endless. Grace Cosmetics is certainly poised to benefit, with the new facility being able to provide organic aloe based preparations. The timing is also perfect with increased consumer awareness of holistic approaches to health and well-being and, as aloe is widely acclaimed for its health promoting benefits, the growth of organic drinking juices and concentrated powders is limitless.

Juice and Gel Extraction

Australian High Tech Aloe Vera operates from its state-of-the-art processing facility, utilising revolutionary technology and processing methods to manufacture all types of aloe vera raw materials and Organic Aloe Vera Based products under one roof.

To capture the entire essence of the plant, Australian High Tech Aloe Vera uses an extremely gentle, cold-extraction process developed over several years. The moment the aloe vera leaf arrives at the processing facility, it is sent through a seven stage cleansing and preparation process. The leaf is washed in tanks containing mild organic cleansers, then passed through a number of cleaning, preparation and extraction processes until the pure, natural gel remains. The gel is then stabilized using universally tested and proven procedures so that the natural efficacy and potency of the aloe is not compromised.

Good Manufacturing Practices Guarantee Quality

Australian High Tech Aloe Vera has spent years and significant resources developing leading edge technology and machinery, resulting in improved processing of aloe vera. The license from the Therapeutic Goods Administration of Australia ensures that the company meets the stringent requirements of international standards for Good Manufacturing Practice (GMP). In addition, the processing facilities are also Certified Organic by ACO.

"You can be assured the highest quality standards are adopted in all facets of the operation. Being a vertically integrated company means that we can control the quality and all aspects of the operation, from planting, growing and harvesting on our organically certified Aloe Vera Plantation, all the way through to when the finished product or raw material leaves our warehouse.", states Val Fittler.

"We are a company of the highest ethical standards and have a strong commitment to provide the best quality aloe vera products. I have believed in the benefits of aloe vera for many years now, both topically and internally, and alongside the management team and staff, who have gained their knowledge and industry expertise over 20 years of growing and processing aloe vera, I am excited about the future."

Val Fittler, past chairman and current board member of the Direct Selling Association in Australia, understands the importance of securing the consistent availability of high quality aloe vera, not only for Pro-Ma Systems but for businesses across the globe. With so many companies within the industry reliant on product quality and supply from third party companies, this vital corporate investment assures each distribution outlet that their own business has the support of superb products - both Grace Cosmetics and Pro-Ma Optimum Health Aloe Juices.

"2007 is the beginning of a new era for Pro-Ma Systems and its divisions. Even after 23 years of being in business, I honestly believe the best is yet to come. This time last year, no-one ever imaged that Australian High Tech Aloe Vera would be in existence but the great news is, that it is. Now we all have so much to look forward to and I believe the next 23 years will prove to be our very best, with businesses, both here in Australia and overseas, achieving great success. They can be guaranteed of having the very best aloe based products the world has ever seen."